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striderite

Striderite seeks to be a company that was built for childhood. The goal of redesigning their shoelace packaging and ultimately developing the Animal ABC’s book was to not only be approachable and fun but also engaging.

For Striderite, it is important to attract both the “grown up” minds that come into the store and also the littler imaginations that end up taking the shoelaces home. 

 

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View the entire Animal ABC's with Issuu